By Hedgebook Sales Director, Jason Gaywood
With over 25 years in FX and treasury risk management, I’ve seen countless tools and platforms. When I first encountered Hedgebook in a demo just over a year ago, what struck me immediately was its ability to bring everything together in one easy-to-use, visually appealing platform. I could appreciate why that mattered to a bank or broker.
Now I am on the other side of the fence I was concerned I hadn’t paid enough attention and had been looking at this through some rather rose-tinted glasses.
In really starting to engage with Hedgebook as its Sales Director, I have been on a steep learning curve. And, yes, there have been some surprises along the way that I believe are worth sharing.
Engaging with Hedgebook gives wallet share at a glance
One feature that stood out was the ability to see all of a client’s open positions at a glance. A broker or a bank is able to see what wallet share they were getting from a particular client rather than being in the dark with regard to what a client may be transacting elsewhere.
Aside from the obvious benefit to the sales and relationship management functions, this is of real value because credit decisions hang on the relative strength of the balance sheet of a business.
Unlike the world of retail banking, the liquidity provider doesn’t know what open lines of credit the client has elsewhere and how much of that is already used. I see this as appealing to many different departments within any liquidity provider – and Hedgebook makes it easy.
Beyond FX: a holistic view
I was also surprised at the extent of what Hedgebook covers – it’s far from being just a foreign exchange risk management tool which is how I first saw it. Hedgebook covers a wide range of risk management facets across FX, interest rates and commodities (and I do mean ‘wide’) including third-party independent valuations.
For many of the businesses banks and brokers engage with, this need for a holistic approach is the reality; one dimensional treasury risk management solutions (TRMS) just aren’t enough.
Companies exposed to FX risk are often facing interest rate or commodity fluctuations too. Hedgebook delivers that insight without the heavy integration and cost of a full TMS. Having now watched a number of demos, I can see it lives up to its promise. Hedgebook really is flexible, cost-effective, easy to set up, and highly customisable on a client-by-client basis (honestly – that’s not sales hype – I have seen this for myself).
Why this matters for Banks and Brokers
To say that Hedgebook is all about improving operational efficiency is selling it short. It means deeper, more meaningful engagement with clients, better-informed decisions, and the ability to offer a solution that feels modern and intuitive for all who use it (including those running a sales/relationship management team).
I now see Hedgebook as a strategic tool that can make your offering as a bank or broker more valuable and more ‘sticky’ in our current, highly competitive market. The fact it has such a strong value proposition is a key driver for why I got on board. There is no need for ‘smoke and mirrors’ the solution speaks for itself.
Ready to see Hedgebook in action?
I’m genuinely excited about where Hedgebook’s roadmap is taking us and being part of that journey. If you’re a bank or broker looking to strengthen client relationships and unlock new opportunities, let me show you what is possible. I expect you will be as surprised as I was at the value you get in engaging with Hedgebook, for the level of investment made.
